Accelerate your marketing expertise with our training programme that focusses on the latest, global best-practice in modern marketing theory and practice.
Farewell to many sacred cows and welcome to the new age of effective Marketing!
Consilience : noun [con·sil·ience]
Creating new knowledge, by the linking of facts and fact-based theory across disciplines, to create a common groundwork of explanation
Applying Science to practical Marketing and Communication
The Programme
WHAT is it?
A Marketing and Communication Short Course, aimed at fast-tracking your proficiency in Evidence-based Marketing (EBM) and advancing you to the next level of Marketing.
WHO should attend?
To compete in business today, these learnings need to be applied across all disciplines within the Marketing and Communication professions.
WHY do the course?
Until now, there has been a flood of disinformation, based on myths, assumptions and unvalidated theories, in relation to Marketing and Buyer Behaviour. Marketing remains a creative profession, but like many other creative professions, it needs laws to guide its efforts.
People skilled in Evidence-based Marketing (EBM) are becoming some of the most sought-after professionals in modern business.
COURSE MODULES
To compete in business today, these learnings need to be applied across all disciplines within the Marketing and Communication professions.