Sources

Neuroscience

All the Sciences that deal with the structure and function of the Nervous System and the Brain.

Behavioural Science

Behavioural Economics

A combination of the following fields;

Psychiatry, Cognitive Psychology, Sociology, Anthropology, Economics, Political Science, Neuroscience etc.

Behavioural Science:
The study of Human Decision-making,
Judgements, Actions and Behaviours.

Behavioural Economics:
Effects of Emotional, Psychological and
Social Factors on people’s Economic Decisions.

Empirical Observations

Headed up by the world’s most recognizable Marketing Scientist, Professor Byron Sharp.

Ehrenberg Bass Institute, based at the University of South Australia in Adelaide.
World’s largest Centre for Research into Marketing and Consumer Behaviour.
The Authority on Marketing, funded by many of the biggest and most successful Global Companies (Corporate Sponsors).
Over 60 Marketing Scientists – dedicated to advancing marketing knowledge.
Apply old-fashioned science, i.e. look for generalized patterns that hold true over time, conditions and geography.
Result – Predictable Patterns in how we buy and how brands grow.
Result – Laws about Marketing Effects and Buyer Behaviour.

‘’Until every marketer applies these learnings, there will be a competitive advantage to those who do’’

CEO Nielsen

The E.B.I International Best Sellers

Lumen Research Ltd. – Attention Technology Company.

Uses Eye Tracking to Optimize Media Selection
and Creative Development.

Global Data and Insights Company.

Nielsen – Global Research and Insights Organisation. Audience Measurement, Data and Analytics.

WARC – Organisation that provides a curation of Marketing Intelligence, Research, and Case Studies.
Organisers and Hosts of the Global Effectiveness Awards.